Lingerie brand launch anti-Victoria’s Secret ‘I’m no angel’ campaign

Lane Bryant brand   – who have practical experience in lingerie for curvy women – have taken a swipe at Victoria's Secret in their most recent advert.

The crusade for their Cacique undergarments extent emphasizes six extraordinary hefty size models – Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday – and has the strap line 'I'm No Angel'.

The battle, which has drummed up truly a buzz in New York, deliberately counters the picture of the Victoria's Secret Angels and the organization's late, generally reprimanded, 'The Perfect Body' crusade.